70+ Artists Donate Rare Tracks to Launch The Save Paste Campaign
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Paste Magazine appeals to readers for financial help!
Today, Paste Media Group, publisher of the two-time National Magazine Award nominee Paste Magazine and PasteMagazine.com, will launch an online fundraiser to keep the magazine functioning in the midst of the global financial recession.
As a completely independent magazine, Paste has struggled for the past nine months as advertisers have decided to wait on buying ads in response to the recession. Last month, cash received unexpectedly reached an all-time low, and turned a tough situation into a short-term crisis.
Rather than shut its doors, Paste is launching a reader appeal today to help save the magazine. Many of the artists who’ve been covered by Paste over the years—folks like Neko Case, The Decemberists, Of Montreal, She & Him, Josh Ritter, The Avett Brothers, Brandi Carlile and the Indigo Girls—! ;have donated rare and exclusive tracks to give to anyone who donates to the cause. Sixthman has donated a cabin on next year's Cayamo Cruise, and bands like R.E.M. and Band of Horses have donated signed posters to be given away to random supporters, as well.
While the current situation is dire, long-term, Paste expects to emerge from the recession in good shape. 2008 was the magazine’s best year across the board—print subscribers, print ads, online readers and online advertising were all at record levels. PasteMagazine.com consistently draws more than 900,000 visitors each month, and the magazine has grown into the third largest rock magazine in the world. Meanwhile new advertisers have come on board and more are ready to begin doing business when their advertising budgets return.
"We've adjusted our business plan, implementing several cost-cutting measures and creating a robust online business that’s among the best in the industry,"! says publisher Nick Purdy. "If we can get through this immediate cash crunch, we can weather the rest of this economic storm."
"The response from artists has been humbling," adds editor-in-chief Josh Jackson. "We put out an appeal for rare tracks to thank our donors, and all these really cool songs started pouring in, as well as the warmest words of encouragement."
As singer/songwriter Cary Brothers puts it, “Times are tough in the music industry, and now more than ever we need people like the team at Paste looking out for artists on the fringe of the mainstream.”
Donations can be made at http://www.pastemagazine.com/savepaste.
5/14/2009
Today, Paste Media Group, publisher of the two-time National Magazine Award nominee Paste Magazine and PasteMagazine.com, will launch an online fundraiser to keep the magazine functioning in the midst of the global financial recession.
As a completely independent magazine, Paste has struggled for the past nine months as advertisers have decided to wait on buying ads in response to the recession. Last month, cash received unexpectedly reached an all-time low, and turned a tough situation into a short-term crisis.
Rather than shut its doors, Paste is launching a reader appeal today to help save the magazine. Many of the artists who’ve been covered by Paste over the years—folks like Neko Case, The Decemberists, Of Montreal, She & Him, Josh Ritter, The Avett Brothers, Brandi Carlile and the Indigo Girls—! ;have donated rare and exclusive tracks to give to anyone who donates to the cause. Sixthman has donated a cabin on next year's Cayamo Cruise, and bands like R.E.M. and Band of Horses have donated signed posters to be given away to random supporters, as well.
While the current situation is dire, long-term, Paste expects to emerge from the recession in good shape. 2008 was the magazine’s best year across the board—print subscribers, print ads, online readers and online advertising were all at record levels. PasteMagazine.com consistently draws more than 900,000 visitors each month, and the magazine has grown into the third largest rock magazine in the world. Meanwhile new advertisers have come on board and more are ready to begin doing business when their advertising budgets return.
"We've adjusted our business plan, implementing several cost-cutting measures and creating a robust online business that’s among the best in the industry,"! says publisher Nick Purdy. "If we can get through this immediate cash crunch, we can weather the rest of this economic storm."
"The response from artists has been humbling," adds editor-in-chief Josh Jackson. "We put out an appeal for rare tracks to thank our donors, and all these really cool songs started pouring in, as well as the warmest words of encouragement."
As singer/songwriter Cary Brothers puts it, “Times are tough in the music industry, and now more than ever we need people like the team at Paste looking out for artists on the fringe of the mainstream.”
Donations can be made at http://www.pastemagazine.com/savepaste.
5/14/2009
